Samantha and Demetric partnered with Cahaba Valley Health Care (CVHC) to make vision health education in Spanish more accessible to working age Hispanic adults via Instagram reels. To measure the effectiveness of their strategy, they utilized a questionnaire administered after receiving a vision screening at one of CVHC’s free clinics. They wrote, translated, filmed, and captioned reels advertising CVHC’s screenings and educating about common eye conditions. 

As a result of the project:

• 49 Hispanic patients received vision screening
  • 22 of these clients reported hearing about the screenings from social media